FACEBOOK Master Class
May 31, 2019 @ Virginia Theological Seminary, Alexandria VA
We live in a digital age. And churches who can harness the power of social media (especially how to advertise in those forums) can thrive even while others decline. Our evangelical siblings are really good at this. This TryTank experiment aims to make us better.
That's what this Facebook Master Class is all about!
That's what this Facebook Master Class is all about!
How can you use Facebook to bring more people to your church?
In this Master Class you’ll learn:
+ the Facebook advertising conversion funnel and where church goals fit
+ translating your goals into digital KPIs
+ Facebook terms and acronyms and what the most important ones mean
+ Facebook advertising platform mechanics
+ what are pixels and why you need them
+ Platform targeting options
+ how to structure your campaigns for success
+ Facebook creative options and how to tie your ads back to your goals
+ How to report on your progress and optimize for performance
+ the Facebook advertising conversion funnel and where church goals fit
+ translating your goals into digital KPIs
+ Facebook terms and acronyms and what the most important ones mean
+ Facebook advertising platform mechanics
+ what are pixels and why you need them
+ Platform targeting options
+ how to structure your campaigns for success
+ Facebook creative options and how to tie your ads back to your goals
+ How to report on your progress and optimize for performance
But there's more...and this is the key to success!
With the class you get
follow-up accountability coaching
Following the master class our expert and the members of the TryTank will hold you accountable for 3 months through a series of online course modules, group coaching calls and motivational emails.
We’re not going to talk to you about these topics for one day and then send you off to figure it out on your own. This won’t be another one of those events where you leave with tons of notes, great ideas and then zero action.
Who is this Master Class for?
This master class is for churches who are ready to take the next steps in their growth. You do not need to have professional communications person. But you do need to make a commitment to the class and the 3 months of accountability coaching after the class. We will ask you to covenant with us to be a part of the whole experiment.
Meet your instructor
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Jonathan is Senior Strategist at Allied Global Marketing, a full service agency in New York City. He specializes in digital advertising strategy and execution for arts & culture organizations, primarily nonprofits. His work with Facebook on behalf of brands spans over 7 years including content creation, fan growth, brand awareness campaigns and direct response advertising.
He is a member at The Episcopal Church of St. Luke in the Fields, Manhattan, where his husband is the Senior Associate Rector. |
